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fairness of busby seo challenge rules
June 28, 2008
This post is only for SEO consultant and webmaster who are participating in the Busby SEO challenge.
I am comparing the fairness of rules of this challenge with the SEO championship conducted last year by some other SEO company with the keyword “Global Warming Awareness 2007″.
Rule 1 of Busby SEO Challenge:
All entrants pages must have a visible link back to www.busbywebsolutions.com with the following text (including the hyperlink) in black Arial 10 font: Participant in the Busby Web Solutions Search Engine Optimisation Challenge
Rule 1 of Global Warming Awareness
Site must include either a SEO World Championship text link or a banner. (The banner may be linked or not linked)
Analysis: The global warming guys actually created a new web site just for the sake of this championship. They could have easily managed the entire seo championship from their own business website (http://www.getupdated.com/) and got thousands of direct backlinks from the participants. But, ethically that would have been a black hat SEO technique to get back links (atleast i believe so). The asked for backlinks only to the championship site which is fair. Busby Challenge fails miserably on this count. They force contestants to backlink to their business websites’ home page.
Rule 2 of Busby SEO Challenge:
The competition is only open to domain and sub domain names that do not include the key phrase in any form
Rule 2 of Global Warming Awareness:
Your official domain must be registered the same day or after January the 15th 2007.
(All domains registered before the 15th of January 2007 will not qualify for the competition, no record of the domain is allowed. )
Analysis: Another master stroke from the global warming awareness guys. Instead of allowing contestants to use their existing well established domains, they require the participants to register a new domain thus giving a level playing field to every webmaster and SEO consultant. They could do this because they were not greedy (unlike busby seo) and didn’t care about valuable backlinks from established pages to their site. Again, the SEO Challenge by busby falls flat on its face in this analysis. They try to appear to be fair by not allowing domain names having any part of the keyword, but, they are not fooling us. By, allowing exisiting well established domains, they have ensured rich backlinks to their home page. They don’t give a damn about the ethics or fairness.
Moreover, they keyword they chose “Global Warming Awareness 2007″ was socially relevant to create awareness about global warming. They also donated 10 cents to Red Cross for every participant.
Verdict: The seo challenge by Busby is not a real championship, but just a scam to advertise their business using black hat seo techniques. Thumbs down!!!
Topics: Busby SEO Challenge |